Zelena Upstate

For travelers and advisors looking for a deeper, more considered Upstate experience, we offer full-service planning across the Hudson Valley and Catskills.

This service goes beyond hotel bookings. We design complete, place-driven itineraries rooted in what makes this region special, from art and food to nature and local culture.

Whether you’re planning for yourself, your clients, or a group, we act as your on-the-ground partner.

Full-Service Hudson Valley & Catskills Planning

Photo by Erika Zhuravskiy on Unsplash

Who This Is For

  • Travelers planning a more in-depth Upstate escape

  • Groups, retreats, and celebrations

  • Clients booking luxury home rentals or multi-stop itineraries

  • Travel advisors seeking a trusted local partner

Front porch of a white house with two windows on the upper floor, a blue door, a small sitting area, and a horizontal woodpile. There are plants and trees around the porch.

Our Approach

We combine local knowledge with a highly curated lens. Every recommendation is intentional, design-forward, and aligned with your pace and priorities.

We prioritize:

  • A strong sense of place

  • Seamless logistics

  • Access to the right people and experiences

  • Thoughtful pacing, never over-scheduled

Upstate SERVICES

Custom Transportation Coordination

Private drivers, multi-day transportation, and short-term rentals are arranged with efficient routing and preferred rates. We ensure movement throughout the region feels seamless and stress-free.

Curated Arts & Culture Itineraries

Private and self-guided experiences across the region’s most compelling cultural spaces, including sculpture parks, contemporary galleries, and historic artist estates.

Culinary & Beverage Experiences

Access to the Hudson Valley’s best dining, wineries, cideries, and breweries. We handle reservations, routing, and recommendations that reflect both standout destinations and under-the-radar favorites.

Nature & Outdoor Programming

Guided and self-paced experiences, including hiking, kayaking, cycling, birding, and seasonal offerings like mushroom foraging.

Activity-Based Day Trips

Tailored excursions built around specific interests, from cycling routes and bike rentals to studio visits and hands-on artisan experiences.

Boutique Retail & Artisan Discovery

Shopping experiences centered around local makers, vintage sourcing, and thoughtfully curated lifestyle stores.

Luxury Home & Estate Rentals

Sourcing and managing private homes, design-forward rentals, and historic properties for guests seeking a more residential stay.

A backyard with a small wooden deck, patio chairs, a fire pit with wood, a white shed, and green trees overhead.
View of a cozy living room through wooden beams, featuring large windows with cream curtains, a colorful patterned rug, a small wooden coffee table, a green armchair, a tall bookshelf filled with books, artwork on the walls, potted plants, and modern ceiling fan.

Pricing

Full-service Upstate planning is offered at an additional fee depending on scope, group size, and level of coordination required.

We’ll outline everything clearly before getting started.

Get In Touch

A cozy living and dining area with wooden flooring and exposed brick walls. The living space has a green sofa with colorful pillows, and artwork on the wall above it. The dining area has a wooden table, chairs, a flower vase, and modern lighting fixtures hanging from the ceiling.

FOR TRAVEL ADVISORS

We regularly partner with fellow advisors as a trusted Upstate resource.

We can support your clients with:

  • Local itinerary design

  • Vetted recommendations and bookings

  • On-the-ground coordination

  • White-label support if preferred

Our goal is to make you look good while ensuring your clients have a seamless experience.

Photo by Clay Banks on Unsplash

Let's Get Started

Planning something Upstate? Reach out, and we’ll help you build an itinerary that feels thoughtful, elevated, and easy from start to finish.

Get In Touch